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News: At stake for China is one of the most marketable symbols in the Olympics _ a symbol that stands to generate significant revenues and public support for the Beijing Games, which will cost an estimated $38 billion.
Sales of licensed products, including those with the mascot, brought in about $300 million at the 2000 Sydney Olympics. Host cities keep 10 to 15 percent of the royalties, helping to defray the costs of staging the Games.
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Officials with the Beijing Organizing Committee for the Olympic Games say they expect sales of such products to be higher still.
To capitalize on the mascots' publicity, Beijing is launching an extensive marketing campaign. An animated film put together by Han Meilin, who headed the design team, was screened at Friday night's unveiling and is expected to be replayed on Chinese television in coming days.
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