News: Tourism and marketing expert Peter Yesawich said Bloomberg's administration has built a 'promotional machine' that helped New York bounce back after the terrorist attack.
'The city has been very aggressive in trying to capture a lot of the lost business _ there was a concerted and calculated effort to polish its image and promote tourism,' Yesawich said.
Gatherings like award shows and major sports events not only bring thousands of visitors _ and their wallets _ into town for the few days that they're taking place, but they also provide primetime media attention on New York's major attractions, helping promote it as a travel destination to the millions watching on television.
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